When we took over MJ Hegar’s digital program in late July 2018, she’d already been through two digital firms. She’d received national attention for her bio video “Doors” that racked up millions of views online, but her previous firm was still sending out generic content. Her email performance was underwhelming, with messages averaging less than $1,000.
We got straight to work, replacing her cookie-cutter content with creative that ran toward what made MJ such a compelling candidate: her personal story.
In our first month, we averaged $5,075 an email—a more than 5x increase over her previous firm—and went on to raise $832,000 over email in the 3 1/2 months before Election Day.
We did it by weaving MJ’s story into every message, which built a strong connection between MJ and her list.
That meant her supporters were highly invested in the race when she needed them the most, raising over half a million dollars entirely over email from October 1 to November 6. MJ came within 3 points of beating a 15-year incumbent in a deep red seat.
$30k in a month? We raised $45,611 in our first weekend with Carolyn Long.See how